Sarah Edwards

Sarah’s career in Merchandising began after graduating from London University and over the last thirty years she has worked with some of the most talented individuals in the business at Debenhams, Arcadia, Clarks, Celt and Co, Finisterre, Aspiga and latterly Peachaus and start up lifestyle label Sarah joined Finisterre, an award winning BCorp certified lifestyle brand based in Cornwall in 2011 and was appointed Operations Director in 2015 with responsibility for Data insights, Merchandising, Logistics, IT and Tech implementation. Since 2014 Sarah has supported the Founder at Aspiga, to grow the business with responsibility for Operations, Stock, Recruitment and Commercial planning. In 2021 Sarah joined Peachaus, a start-up ethical lifestyle brand, with responsibility for managing the Commercial and Operational plans, recruiting and developing the team and ensuring viable governance working closely with the CEO Gilly Ridley Whittle and partner Cedric Wilmotte.