The Retail IT Playbook Report 2025

The retail landscape is undergoing a dramatic transformation, characterised by heightened customer expectations, fiercer competition, and rapidly evolving technology. As a result, retailers are facing unprecedented challenges. However, this also presents significant opportunities. To gain deeper insights into both, we conducted a survey of 100 senior retail IT leaders.

The Future of Retail: Digital Innovation, AI Advancements and Digital Expertise Retention

In Q3 of 2023, WBR Insights surveyed 150 of the most senior IT decision makers in retail across Europe. Chief Information Officers, Chief Technology Officers, Heads of IT and others told us about the challenges they are facing and the innovative solutions being brought to the table to tackle them.